About My Quest

Happy pigs in mud, cows in clover. This is the way we like to think of farm animals. Unfortunately this is most often not the case. My love of animals and conviction that eating meat is part of the ideal healthy human diet has led me to seek out meat that is:

Humanely raised and treated
Free range
Grass fed
Hormone and Antibiotic free
Pesticide free
Affordable

Although certified organic food is wonderful because you are assured that the producers strictly satisfy the above criteria the cost of these products is generally very high and not affordable for everyone.
'Organic' is a ridiculous term because it simply means that it consists of natural elements. Many food producers are predominantly 'organic' by the definition set out by reputable certifiers however for a range of reasons they do not bother with the expense of becoming certified.
Many farmers produce food that fits the list above and I plan to find them. I encourage you to band together with friends, family and colleagues to buy in bulk direct from these farmers.

Sunday, February 27, 2011

Coles Supermarket - Hormone Free Beef




So, Coles Supermarkets are offering hormone free beef. They have set up their own supply chain of farmers who they deal with directly.

Clearly healthy meat is a priority for consumers and whilst this meat is not cruelty free and therefore does not satisfy my main concern it does signal the desires of consumers for change.

"Since we started the campaign, we've seen double-digit growth in that category," said Jon Church, Coles spokesperson.

I have mixed feelings about this new campaign.

However I am pleased that Coles is taking a stance on this issue. A large company like Coles has the power to influence a lot of people and they have certainly increased awareness in a way that no one else can.

The beef industry is kicking up a fuss claiming that Coles are damaging their business by suggesting that there is something wrong with hormones.

It is true that much of the beef produced in Australia does not contain hormones but 40% of it does. The use of Hormone Growth Promotants (HGP) has been banned in Tasmania and the EU due from what I can gather, unsubstantiated concerns of links to disease.

The beef industry cannot sufficiently prove that the hormones are safe and consumers should have the right to choose. This has always been my ultimate goal. I hope that one day consumers can choose not to buy the cheapest meat that is farmed in the cheapest possible way and they can opt to buy moderately priced meat and know everything about what it contains and went through before arriving on their plate.

This is a very small step towards a healthier and more humane choice but Coles is also stepping up their range of free range meat and organic meat and banning cage eggs for their in-house egg range.

Many people have declared that they don't trust Coles and that they are just money hungry. I couldn't care less whether Coles is doing this out of the goodness of their heart, for increased profit or both. I am buoyed by the fact that consumers want happier, healthier meat and even the large chains are beginning to take notice and offer it. The vast majority of the food Australians eat comes from Coles and Safeway, if they are open to change then there is a greater chance that it will happen and have maximum effect. This is only likely to happen if the supermarkets can make money out of it.

Wealthy people buying expensive organic meat is never going to achieve maximum impact.

Coles general manager of meat, Allister Watson has stated,

“Coles is aware of widespread consumer concerns about additives in food and livestock and animal welfare practices.

I do hope that consumer support for these initiatives will encourage Coles to continue along this track. I will be watching very carefully to see if this is the case. In the meantime I choose to support their organic and free range lines in between my orders from my farm direct suppliers.

For a more comprehensive opinion on this issue have a read of this great blog

Pork at The Farmer's Market

The Farmer's Market now has pork. Well they have some pigs and in the coming months will be able to offer pork. The pork will only be available if you purchase a beef or lamb pack. They have also added free range whole chickens and eggs and honey from Dan's own bees. Really I could just chuck this blog in because the Farmer's Market has everything that I was searching for but in the interests of impartiality I do intend to pursue more farms.

Have a look at the Farmer's Market for more info about the range of products they now offer.